Razorfish London

Re-imagining C&A

Working with my creative partner and as the senior creatives on the pitch-winning team, we were invited to develop our ideas and overhaul the brand’s digital identity.

The Idea Founded in 1841 to offer ready-to-wear and affordable clothing to all, this is a global retailer uniquely placed to build a fashion democracy online. We developed the creative strategy “From fast fashion to smart fashion”, delivered creative vision pieces for eCommerce and corporate platforms. Including full website structure, narrative content, fundamental brand features, campaign ideas and digital brand guidelines.

concept art direction

Razorfish London - Re-imagining C&A

Razorfish London - Re-imagining C&A

Razorfish London - Re-imagining C&A
Razorfish London - Re-imagining C&A

Razorfish London - Re-imagining C&A