Google Science Lab
“They were just like you”
Working with my creative partner, we were briefed with crafting an overarching narrative for the Google Science Fair 2013 to inspire young minds and drive the initiative from launch to final awards ceremony.
Scientists are un-sung contemporary heroes. They are changing our world and how we live our lives on a daily basis, but we don't know who they are. The idea was to hero scientists by putting human faces to their scientific achievements and create an emotional connection by referencing our heroes in their teenage years … the same age as our audience. In addition to the creative idea, we also delivered a number of supporting digital execution. Production was taken forward by an in-house team at Google. Request Concept Deck >